Fashion & Lifestyle Retail
Max Fashion is one of the Middle East’s leading value fashion brands under the Landmark Group, offering affordable yet trendy apparel, footwear, and accessories for men, women, and kids. Gravityer partnered with Max Fashion to enhance its digital experience — aligning design, performance, and personalization to serve millions of users across the GCC.
Max Fashion is one of the Middle East’s leading value fashion brands under the Landmark Group, offering affordable yet trendy apparel, footwear, and accessories for men, women, and kids. Gravityer partnered with Max Fashion to enhance its digital experience — aligning design, performance, and personalization to serve millions of users across the GCC.
- Fragmented web and app experiences, leading to inconsistent brand perception.
- Limited personalization for returning users and regional promotions.
- Complex navigation across large product categories and offers.
- Legacy infrastructure limiting speed and scalability during high-traffic campaigns.
We redefined Max Fashion’s digital ecosystem to deliver a unified, high-performing shopping journey:
- Headless commerce platform enabling faster, scalable performance across devices.
- Redesigned UI/UX system for consistency, improved discoverability, and modern appeal.
- Personalized recommendations and dynamic offers integrated through data-driven modules.
- Advanced analytics & A/B testing to measure user behavior and optimize engagement.
- Enhanced omni-channel flow with Click & Collect, store locator, and real-time inventory sync.
- 40% improvement in overall site speed and product load time.
- 25% increase in conversion rate through simplified checkout flow.
- 35% boost in returning customer engagement through personalized offers.
- Unified digital infrastructure ready for multi-region expansion.
