Key Responsibilities
- Define and execute go-to-market strategies for new and existing products
- Collaborate with product, sales, and marketing teams to align on GTM initiatives
- Develop frameworks for market analysis, competitive positioning, and customer segmentation
- Lead cross-functional teams to drive product adoption and revenue growth
- Establish metrics and KPIs to measure GTM effectiveness
- Provide strategic guidance on pricing, packaging, and product launches
Requirements
- 8+ years in GTM strategy, sales operations, or related roles
- Proven track record in driving revenue growth and market expansion
- Strong analytical and strategic planning skills
- Experience with product positioning and competitive analysis
- Ability to lead and mentor cross-functional teams