- Strategize, develop, and simultaneously maintain multiple digital advertising campaigns for a portfolio of medium-to-enterprise sized businesses.
- Monitor the effectiveness of campaigns as they relate to client goals, conversions, and events.
- Update clients regularly as to the status of their digital initiatives.
- Prepare client deliverables from project kickoff documents to rolling reporting.
- Advise clients on how to best accomplish their business goals through digital advertising.
- Deliver departmental leadership in a non-managerial fashion through trainings, audits, and coaching.
- Serve as a technical resource to other departments, committees, and your peers.
- Conceptualize, vocalize, and implement departmental process improvements.
- Assist with candidate interviews and the departmental hiring process.
- A minimum of 5-7 years managing paid advertising programs.
- Previous leadership experience.
- Thorough understanding of various paid social advertising tool sets such as Facebook and LinkedIn.
- Proficiency in Google Sheets, Google Slides, and Google Docs.
- Deep understanding of analytics tools such as Google Analytics, Hubspot Analytics, or similar.
- Familiarity with WordPress or a similar CMS.
- Understanding of landing page best practices and optimization techniques.
- Experience with project management tools such as ClickUp, Asana, or Monday.com.
- Experience with pixeling and conversion tracking via Google Tag Manager or other means.
- Experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.
- Excellent written and verbal communication and presentation skills.
- Exceptional time management and organization skills.
- Ability to work both independently and in a team-oriented environment.
- Experience juggling multiple projects and paid advertising campaigns simultaneously.
Nice-to-Haves:
- Certifications in Facebook Ads, Google Ads, or similar.
- Familiarity with Twitter Ads, Pinterest Ads, Reddit Ads, and/or TikTok Ads.
- Experience with Google Ads and/or Microsoft Ads.
- Familiarity with Amazon Ads, Walmart Ads or other online retailer advertising platforms.
- Experience managing and optimizing product data feeds.
- Experience with third-party platforms like Feedonomics, Skai, and/or Helium10.
Benefits and Perks We Provide
- Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA.
- Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
- 401K + Match. 401K plan with 4% Safe Harbor emp