About the Team
Composer sits at the center of Klaviyo’s strategy to define the future of AI-native marketing. As Klaviyo’s AI-powered marketing orchestration product, Composer helps marketers move from an idea to launch-ready campaigns, flows, audiences, and content through a conversational experience dramatically reducing manual effort and making AI a true execution layer for marketers. The Native Composer team is responsible for shaping how AI agents operate across Klaviyo’s core product surfaces from content generation and campaign creation to workflow orchestration, analytics, optimization, and support. Sitting at the intersection of AI systems, product experience, platform architecture, and go-to-market strategy, the team is building the foundation for intelligent, AI-native marketing workflows.
In this role, you will help define how AI agents interact with users across one of the leading marketing platforms in the industry. You’ll shape the systems, workflows, and experiences that enable marketers to move faster, make smarter decisions, and execute more effectively with AI as an active collaborator. By improving the quality, extensibility, and intelligence of Composer, you’ll help establish Klaviyo as a leader in agentic marketing software while driving meaningful customer and business impact. Please note this is a hybrid role that requires 3 days/week in our Boston office. Fully remote candidates will not be considered at this time.
The Role
We’re looking for a Lead Product Manager to own the strategy and execution for Native Composer, Klaviyo’s in-app AI assistant and orchestration experience. In this role, you will define how marketers interact with AI across Klaviyo’s product ecosystem, shaping experiences that combine conversational interfaces, sub-agents, workflow automation, and intelligent recommendations into a cohesive execution platform.
You’ll work closely with Engineering, Design, Data Science, Research, and GTM teams to build scalable agentic systems that are reliable, extensible, and deeply integrated into marketer workflows. This includes defining orchestration patterns, onboarding new skills and agents, improving agent quality and usability, and ensuring Native Composer and Standalone Composer evolve cohesively where appropriate. This role is ideal for a product leader who enjoys operating in highly ambiguous, fast-moving environments and is excited about shaping the future of AI-native software experiences.
What You’ll Do
- Define and own the product vision and roadmap for Native Composer.
- Own the end-to-end in-app AI assistant experience, including conversational UX, sub-agent orchestration, and expansion into native product surfaces such as sidebars, inline assistance, floating action buttons, and full-page workflows.
- Partner with Engineering and Design to translate marketer workflows into scalable agentic experiences across Klaviyo’s core product surfaces.
- Define the contribution framework for skills and agents across 7+ contributing teams, including integration patterns, quality standards, evaluation processes, and operational guardrails.
- Drive convergence between Native Composer and Standalone Composer where shared systems and experiences create leverage.
- Improve the reliability, usability, and effectiveness of AI-powered workflows across campaign creation, audience building, analytics, optimization, and support.
- Partner with Marketing, Operations, Customer Success, and Sales teams to shape product positioning, packaging, and go-to-market execution.
- Engage directly with customers to understand emerging workflows, pain points, and adoption drivers for AI-assisted marketing.
- Define and track key product and operational metrics related to adoption, retention, agent quality, workflow success, and customer impact.
- Lead cross-functional initiatives across Product, Engineering, Design, Research, Data Science, and GTM organizations.
- Communicate product strategy, tradeoffs, and execution priorities clearly across stakeholders and executive leadership.
Who You Are
- 7–10+ years of product management experience, including ownership of technically complex or platform-oriented products.
- Experience building AI-powered products, conversational interfaces, workflow automation systems, or agentic experiences.
- Strong technical depth with the ability to partner closely with engineers on systems architecture, orchestration, integrations, and scalability.
- Track record of building customer-facing products on top of sophisticated backend or platform systems.
- Experience leading ambiguous, cross-functional initiatives with multiple stakeholders and contributing teams.
- Strong customer empathy and ability to translate complex workflows into intuitive product experiences.
- Excellent communication and stakeholder management skills, including experience influencing senior leadership.
- Strong analytical and systems-thinking capabilities.
- Experience in marketing technology, SaaS platforms, productivity tooling, or AI copilots is a strong plus.
- Familiarity with evaluation systems, AI quality frameworks, or LLM-powered experiences is a plus.