Role Summary and Impact
WPP Media Hong Kong is seeking a Manager, SEO (AI Search) to join our team. This role is responsible for leading impactful SEO & GEO strategies for high-profile clients, where your expertise will directly translate into significant, measurable results and tangible business growth. You will be instrumental in the effective delivery of client SEO & GEO services, contributing to projects, and playing a key role in building and evolving our next-generation SEO/GEO offerings in the AI-search era.
Core Responsibilities
- SEO/GEO Strategy & Execution: Take full ownership of existing SEO & GEO projects, ensuring smooth execution and the effective delivery of client services to drive measurable growth and exceed client expectations.
- Client Partnership: Act as an evangelist for the complete SEO/GEO offering to partner with our Clients team. Build and maintain strong relationships with key stakeholders to ensure the delivery of existing business, maintain quality, and support new business acquisition.
- Technical SEO & Content: Serve as a knowledge owner for SEO and AI Search. Conduct complex website audits and oversee content creation and optimization in both Chinese and English.
- Innovation & Development: Support the further development of SEO/GEO as a discrete offering. Contribute to enhancing our proprietary SEO/GEO tools and product suite to complement our media and paid advertising solutions, including the integration of AI into SEO workflows.
- Sales & Operations: Refine the sales proposition and support processes for delivery. Assist the Director, SEO in creating sales proposals, support RFPs, and identify upsell and cross-sell opportunities.
- Team Leadership: Train, manage, mentor, and develop direct reports to ensure they are successful in their roles and grow in their careers.
Required Skills & Experience
- 5+ years of extensive experience in core SEO.
- Strong technical SEO foundation with experience in conducting complex website audits.
- Proven experience in content creation and optimization in both Chinese and English.
- Comfortable handling large amounts of data and able to effectively visualize data into clear insights.
- A strategic thinker who sees the big picture, yet pays attention to detail and takes pride in accuracy.
- A resourceful and continuous learner.
- Fluency in spoken and written English and Cantonese (Traditional/Simplified).
Desired Skills & Experience
- Experience leveraging SEO, GEO, and AI tools to track search performance, measure visibility in AI overviews, and streamline workflows.
- A natural curiosity towards generative AI and how it is reshaping search behavior and content discovery. Possesses a working knowledge of AI agents, AI-led workflows, and a strong drive to understand what influences AI-generated results.
- Hands-on experience using industry-standard SEO/GEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
- Knowledge of Python or SQL for data analysis is preferable but not essential.