Responsibilities
- Design and develop sophisticated bidding, budget pacing and other algorithms that optimize ad spend or ROI.
- Create frameworks and experimental design to measure ad effectiveness and ROI.
- Collaborate with product and engineering teams to translate business requirements into efficient AI/ML solutions.
- Communicate long-term roadmap, insights and recommendations to tech and business leadership.
- Mentor junior data scientists and provide technical guidance.
- Lead research initiatives in machine learning, auction theory and advertising technology.