At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
The Role You'll Play
As a Senior Business Analyst, you will play a critical role in shaping and executing cross-departmental initiatives that drive growth, retention, and engagement across our B2C marketplace. This role goes beyond building dashboards or models—you’ll use data as a strategic tool to influence decisions, experiment, and deliver measurable business outcomes.
- Partner with cross-functional teams (Product, Marketing, Finance, Operations) to design and measure strategic initiatives that improve marketplace performance.
- Translate complex data into clear narratives and strategic recommendations for senior leadership, influencing key business decisions.
- Design and implement A/B experiments to evaluate new strategies and measure business impact.
- Build scalable analytical frameworks to continuously monitor marketplace health and surface emerging opportunities or risks.
- Balance deep quantitative analysis with strong business intuition, ensuring insights are practical and decision-ready.
- Act as a thought partner to business leaders: proactively identifying questions to ask, hypotheses to test, and opportunities to pursue.
- Drive alignment across departments by presenting data-driven perspectives that clarify trade-offs and guide prioritization.
The Experience You’ll Bring
- 4–6 years of experience in business analytics, business intelligence, or a related quantitative field.
- Proven ability to translate complex problems into clear, human-centered solutions that drive business impact.
- Comfortable operating in ambiguity and thrive in fast-paced, dynamic environments.
- Strong business intuition with a natural curiosity to uncover the why behind the data.
- Excellent presentation and storytelling skills, with confidence in communicating to executives and non-technical stakeholders.
- A problem solver at heart—you care less about reporting for its own sake and more about shaping strategy through insights.
- Proficiency in SQL and