The resource will support in defining and executing the bank’s cards strategy across the current prepaid portfolios and support in the launch of new debit and credit card products, with a clear mandate to grow spend, activation, engagement, and profitability. The role combines portfolio ownership, product lifecycle leadership, and execution oversight, acting as the day-to-day driver of performance across premium and mass segments while ensuring regulatory compliance (SAMA) and alignment with company’s scheme partner
Knowledge & Experience • Minimum 12–15 years in cards/retail banking, with ideally 5 years in leadership roles. • Strong expertise in credit card product management and portfolio growth delivery. • Proven background in digital banking, cards and project management. • Knowledge of the Saudi banking market, SAMA regulations, and payment trends. • Fluent in English (spoken and written) – Arabic preferred but not required • Bachelor’s degree required
Product Strategy & Portfolio Management • Lead the cards strategy and launch new products credit, debit and prepaid products to expand the overall offering • Manage the end-to-end product lifecycle including proposition design, features, benefits, and pricing. • Enhance portfolio performance metrics (activation, spend per card, attrition, profitability) through targeted actions. • Optimize P&L management by balancing interchange, rewards, fees, and cost structures. • Design loyalty and rewards programs that drive daily spend and customer stickiness. • Support sales/business development teams with training, tools, and product knowledge to drive acquisition and usage. • Recommend promotional campaigns and tactical plans to boost card performance • Supports monitoring of product performance, post roll-out and helps resolve product or sales issues to ensure continuous product improvement. • Support in delivery of large programs for clients from initiation to benefit realization • Successful execution of projects across different clients / businesses, identifying and mitigating risks, solving issues, developing plans and ensuring they are implemented in line with agreed timescales, budgets and quality criteria, including examples of re-aligning scope and objectives during a program to ensure maximum value extraction
2. Digital & Customer Experience • Champion digital-first journeys for acquisition, servicing, rewards, and customer engagement. • Enhance mobile and online servicing capabilities for seamless card management. • Drive fintech, wallet, and lifestyle integrations to increase relevance and usage in the Saudi market. • Use data and analytics to personalize offers, campaigns, and customer experiences 3. Project & Change Management • Lead large-scale, cross-functional projects and system migrations with structured governance. • Oversee timely execution of new product launches, feature upgrades, and process improvements. • Ensure alignment with SAMA regulations while delivering speed-to-market innovations. • Introduce operational efficiencies to reduce turnaround times for onboarding and servicing. 4. Partnerships & Business Development • Manage relationships with schemes and negotiate portfolio-enhancing partnerships. • Develop merchant, fintech, and ecosystem partnerships to boost usage and add customer value. • Build a network of strategic alliances to deliver differentiated offers and exclusive privileges. 5. Leadership & Capability Building • Support the Head of Cards and taking charge when required. • Build internal cards expertise by mentoring and training team members. • Foster a performance-driven culture with KPIs across acquisition, spend, and retention