About the Role
Epic Games is looking for a Senior Manager, Marketing Planning & Strategy to join our team dedicated to Fortnite. In this role, you will lead the strategic development and implementation of marketing plans for Fortnite, working closely with various teams to ensure cohesive and impactful campaigns.
What You'll Do
- Lead the development of global marketing strategies and plans for Fortnite, ensuring alignment with overall brand objectives.
- Collaborate with product, creative, and community teams to define campaign objectives, target audiences, and key messaging.
- Oversee the execution of marketing campaigns from planning to post-launch analysis, ensuring timely delivery and effectiveness.
- Manage and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.
- Analyze market trends, competitor activities, and consumer insights to identify new opportunities and optimize existing strategies.
- Present marketing plans, performance reports, and strategic recommendations to senior leadership and cross-functional stakeholders.
What We're Looking For
- Significant experience in marketing strategy and planning, preferably within the gaming or entertainment industry.
- Proven track record of leading successful global marketing campaigns.
- Strong understanding of the Fortnite ecosystem and player community.
- Excellent leadership and team management skills.
- Exceptional communication and presentation abilities, with experience engaging diverse stakeholders.
- Proficiency in data analysis and reporting tools (e.g., Excel, PowerPoint).
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.