Analyte Health 's mission is to provide easy, accessible and affordable online health care services for everyone. Everything we do focuses on helping our patients become healthier and happier. We have easy-to-use online platforms that provide fast, convenient, private and cost-effective clinical services anytime, anywhere. Our trained health counselors will guide our patients every step of the way while our physicians are ready to deliver treatment. We provide innovative health care services through the elegant mixture of technology, science and patient-centric care that gets our patients back on the path towards wellness.
For more information, please visit our website www.analytehealth.com.
The Role
Analyte Health is hiring a Senior Manager of Organic Search & AI Visibility to drive traffic growth from Google Search and AI-driven answer engines across consumer brands including HealthLabs, STDcheck, Stallion, Starfish, TreatMyUTI, and Paternity Labs.
This leader will be responsible for strategy, execution, and optimization of SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) across both traditional search and AI-generated answers.
The role will also lead content strategy and production for onsite and blog content, using AI and tools like Profound to grow qualified traffic, improve AI visibility, and support revenue growth across multiple brands.
Key Responsibilities:
Own organic performance, visibility, and traffic
- Own traffic growth initiatives from organic search and answer engines across a portfolio of B2C brands; drive performance against goals for sessions, new patients, assisted conversions, and share-of-answer by brand and product line.
- Build quarterly and monthly organic growth plans; prioritize initiatives across technical SEO, on-page optimization, GEO/AEO, and content based on impact and effort.
- Define and track key KPIs for SEO/GEO/AEO, including rankings, organic traffic, AI citations or mentions, share of answer, sentiment, and revenue influence; communicate progress and insights clearly to marketing leadership.
Strategy, structure, and execution
- Develop and execute a holistic organic search strategy that covers classic SEO, technical optimization, and GEO/AEO tactics tailored to AI answer engines and Google AI search experiences.
- Own site architecture recommendations, internal linking plans, and on-page optimization for key commercial, informational, and program pages to improve crawlability, indexation, and relevance for high-value queries.
- Design and implement AI-friendly content structures such as Q&A sections, FAQ modules, comparative tables, and concise summary blocks to improve extractability and citation likelihood in AI answers.
- Partner with engineering and product teams to ensure strong schema coverage and technical SEO foundations, including structured data, site performance,