About ISACA
Overview
In this strategic role, the Sr. Product Manager, Product Lifecycle will define and drive the strategy, innovation, and execution of world-class products that serve one of our membership domains (security, risk, audit, governance, privacy). As a subject matter expert, this position will collaborate cross-functionally with key stakeholders at all levels of the organization to ensure the development of scalable, impactful products.
This role will be responsible for driving the end-to-end product lifecycle, from identifying market needs to expanding our product offerings across B2C, B2B, and B2B2C channels. The Sr. Product Manager’s primary focus will be on spearheading growth initiatives through customer insights, competitive and market analysis, and the development of new go-to-market (GTM) channels and strategic partnerships. As a senior product leader, this role will oversee product expansion, P&L management, and ensure that all product strategies align with and support the company’s overarching goals and long-term vision.
Responsibilities
Strategy & Vision:
- In partnership with the VP, Product and Senior Director, Product, help define and communicate the product strategy and vision for select ISACA products.
- Align the product roadmap with business goals and customer needs to ensure long-term success and growth.
- Develop and understand your domain audience persona as they progress through their career journey.
- Conduct market research and competitive analysis to identify trends, gaps, and opportunities in the domain space.
- Determine growth strategies by leveraging multiple data sources including regional data, channel data, market data, focus groups, and competitive info.
- Build and maintain a strong understanding of the global landscape, including regional differences and unique challenges.
- Drive development of new product content, manage marketing messaging approach to ensure it supports the value proposition, guide sales on product adoption, and continuously drive product success through the cross-functional team who supports go-to-market and ongoing sales opportunities.
Customer-Centric Approach:
- Continuously gather feedback from members, instructors, and other key stakeholders to improve the product experience.
- Use data and insights to drive product decisions and ensure that the products meet the needs of diverse global customers.
- Conduct user research, surveys, and usability testing to ensure products are intuitive and impactful.
- Lead voice of customer, market research and prototyping to identify customer needs and market gaps.
- Participate as a product expert on sales calls with customers.
- Attend quarterly business reviews with assigned authorized training partners.
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